Sabor a Málaga
Identity — Gourmet products
The objectives of this project are:
- Representing Málaga.
- Visual consistency of all products.
- Suitable image for any product.
- Raise the products to a gourmet level.
- Visual consistency of all products.
- Suitable image for any product.
- Raise the products to a gourmet level.
The graphic work is based on two specific points, the first is the history of Malaga and the second is the export of these products abroad.
The concept of the new packaging is born of the slogans awarded to the city throughout its history. These slogans have represented with an initial capital letter (representing the motto) and inside the motto itself.
The typography brings to the packaging a special personality and the sobriety that we need.
For the main information, one of the objectives of the ‘export’ cluster was used and it was decided to use the graphic that is used in the export bags of products.
With the completed objetives, it was not needed any more, the white color differs from the tipics ‘gourmet products’ and in the other hand, it gives more appearance to the own food.
The concept of the new packaging is born of the slogans awarded to the city throughout its history. These slogans have represented with an initial capital letter (representing the motto) and inside the motto itself.
The typography brings to the packaging a special personality and the sobriety that we need.
For the main information, one of the objectives of the ‘export’ cluster was used and it was decided to use the graphic that is used in the export bags of products.
With the completed objetives, it was not needed any more, the white color differs from the tipics ‘gourmet products’ and in the other hand, it gives more appearance to the own food.
